Online Shopping with Prepay now safer
Online Shopping with Prepay now safer as prepaid cards now offering payment protection on your purchases unlike debit cards
Online Shopping Made Safer with New Tool
Consumers shopping online are to be protected from online counterfeiting with a new tool which will help shoppers identify illegal shopping sites.
A brand new online shopping directory termed Brand-i has set up to resolve the growing problem of unknowing consumers being caught out by the millions of fake high end brand websites. Fake brand websites are attracting well over 140 million visitors each year with an estimation of over £84 billion spent online buying counterfeit goods without their prior knowledge.
Brand-i allows consumers to search through their favourite brands and find the genuine online stockists.
“Because the internet is largely un-policed, it is becoming increasingly difficult to track,” said Andy Foster. Brand-i have partnered with Trading Standards Institute using the full power TSI operations and the experienced team run by the operations director.
The directory is free to use and new brands will be added to the site when they appear – some of the brands currently involved include:Chanel, Ted Baker UGG, GHD, Pandora, as well as two Premier League football clubs.
“If we are looking for consumers to do more of the right thing then we need to make it easy for them and Brand-i does just that – connecting consumers with official sources for the products they want,” added Liz Bales, from the Industry Trust – an affiliate of Brand-i.
Local High Streets Suffer
In other news, the British consumer is changing the way they shop as research by uSwitch suggests shoppers believe high streets today offer high prices and poor choice – reflecting the popularity of online shopping.
The study revealed 22 percent have already turned their backs on their local High Street while just six percent of people remain loyal.
For 41 percent this is because there is a poor choice of shops, for 29 percent it is due to high prices and 12 percent think their local high street is shabby. A further quarter blame the recession for the closing down of many local shops.